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Navigating the Military Life: How Digital Marketing Became My Portable Career

  • Writer: Tricia Leigh
    Tricia Leigh
  • Nov 13, 2023
  • 2 min read

Updated: Apr 28, 2024

woman laptop and soldier in uniform

Being a military spouse and a mom comes with its own set of challenges. One of the biggest hurdles we face is the frequent moves, uprooting our lives every few years and starting over in a new place. Among the many things that can be disrupted by this lifestyle, our careers often take a hit. As someone who's been through multiple relocations, I know the struggle of trying to maintain a career while supporting my family’s needs. However, amidst the chaos of military life, I found a silver lining – digital marketing. It’s not just a job; it’s a career that moves with you, making it the perfect fit for military spouses like me.


Adaptability is Key

One thing you learn quickly in the military lifestyle is adaptability. You become adept at adjusting to new environments, making connections, and embracing change. Digital marketing, with its ever-evolving landscape, requires the same skills. Whether it's social media trends, SEO algorithms, or new advertising platforms, staying on top of the latest in digital marketing is a constant journey of learning and adaptation.


Flexibility for Life’s Demands

Being a military spouse and a mom means unpredictable schedules and unexpected challenges. Traditional 9-to-5 jobs often struggle to accommodate these demands. However, digital marketing offers the flexibility to work remotely, set your own hours, and manage your workload around family commitments. Whether it’s working during nap times, school hours, or late at night, the flexibility of digital marketing allows us to balance both our professional and personal lives.


Building a Portable Career

The beauty of digital marketing is that it’s not tied to a specific location. Whether I'm in California, Texas, or overseas, as long as I have an internet connection, I can work. This portability is invaluable for military families who are constantly on the move. Instead of having to restart my career every time we relocate, I can seamlessly transition and continue my work from wherever we land.


Leveraging Networking Opportunities

Moving frequently often means leaving behind established professional networks. However, digital marketing thrives on networking – both online and offline. Through social media platforms, online communities, and industry events, I can build and maintain connections regardless of my physical location. These networks not only provide support but also open doors to new opportunities and collaborations.


Embracing Creativity and Innovation

Digital marketing is a field that rewards creativity and innovation. Whether it’s crafting engaging content, designing eye-catching graphics, or devising new strategies, there’s always room to explore and experiment. For military spouses who may face limitations in traditional career paths due to frequent relocations, digital marketing offers a space where creativity can flourish and skills can be honed.


Conclusion

As a military spouse and mom who knows the challenges of constantly moving and starting over professionally, I can confidently say that digital marketing has been a game-changer for me. Its adaptability, flexibility, portability, and opportunities for creativity make it the perfect career for those navigating the military lifestyle. So, to all the military spouses out there looking for a career that moves with you, consider diving into the world of digital marketing. It might just be the professional anchor you've been searching for in the midst of life's constant changes.

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